How Deck Club Built a Trusted Gaming Brand & Won Over Players
Launching a Brand in a Skeptical Market
Deck Club, an interactive gaming club in Mexico, was gearing up for a big launch in 2025. They had exciting games, real-world club locations, and killer offers lined up. But they faced one big challenge—trust.
Since many online gaming apps are linked to scams or gambling, people were skeptical. Even though Deck Club had nothing to do with gambling, the stigma was hard to shake off. They needed a brand identity and campaigns that made them look credible, exciting, and completely different from shady betting apps.
“Fighting the Gambling Stigma”
People assumed Deck Club was just another gambling platform. Many thought online gaming meant losing money, getting scammed, or falling into addiction. This negativity was a major hurdle in attracting adult players who just wanted fun, competitive gaming without the risk.
Researching What Builds Trust
We studied top industry players and uncovered what made them reliable. It wasn’t just about the games—it was the branding, messaging, and user experience. We also looked at scam apps, breaking down their red flags so Deck Club could do the exact opposite.
Logo & Design: We designed a logo inspired by classic “club” symbols but with a fresh, unique way—something familiar but distinct.
Colors That Build Trust: Instead of flashy, casino-like colors, we went with a premium green accent, a color tied to trust and credibility.
Messaging & Campaigns: Instead of gambling-style promotions, we positioned Deck Club as a fun, skill-based gaming experience—not a jackpot, but a great way to challenge friends and enjoy real-world gaming.
People saw Deck Club as a legit, premium gaming community, not a risky betting platform. Membership growing rapidly, trust skyrocketed, and the brand stood out in a sea of lookalike gaming apps. We exceeded expectations, and we’re still working with them on video campaigns to push their success even further.
“Growwise Media helped us build a brand people trust. They understood our concerns very well and created a brand that players instantly connected with. We couldn’t be happier and are looking forward to continuing our partnership!”
“It was a fantastic project. We loved the challenge of building a trusted gaming brand and helping them overcome the negative perceptions. Their success is our success”
Our 4-step process includes projected dates for each stage, ensuring a smooth, hassle-free experience
Want to make sure we’re the perfect fit? We’re happy to talk it through.
