Case Studies
Momentum > Perfection
Action creates feedback, feedback creates accuracy, and accuracy creates advantage.
In global hospitality ecosystems such as Marriott Hotels, guest interactions span bookings, stays...
This pattern indicated that the core challenge was not product-market fit, but trust architecture...
In global hospitality ecosystems such as Marriott Hotels, guest interactions span bookings, stays...
Analysis found Product naming introduces additional cognitive load. Clever, industry-themed &...
The analytical approach adopted by Growwise Media focused on isolating behavioral drivers behind...
Understanding the Commitment Gap and Decision Dynamics in Green Energy and Hydrogen Adoption from a...
AI usecases that can solve
industries biggest problems
Industry Research
Optimsation for AI search
What type of SEO matters in Generative Engine Optimisation?
Decision Fricion in modern UI
A case study on how good-looking UI is causing decision friction among users and how to fix it
Kumarjit Ghosh is the founder of Growwise Media, a business optimisation and AI-driven marketing...
