How The True Rich Revived Its Brand and Doubled Engagement
The True Rich (TTR), a business insights and magazine company, was facing a significant challenge. Engagement rates were plummeting, website traffic was declining, and client interest was fading.
In our initial meetings, we carefully analyzed TTR’s performance metrics and audience feedback. The patterns were clear—users were not staying engaged, and the brand failed to captivate modern entrepreneurs and business leaders. It was evident that a complete revamp was necessary to make TTR relevant again.
After looking into the issues holding TTR back, we found several key problems. The branding felt outdated and no longer connected with modern business professionals. The website was slow, cluttered, and hard to navigate, causing visitors to leave quickly. The magazine design lacked the bold, modern look that readers wanted. All of this led to weaker client engagement, as the brand’s online presence wasn’t strong enough to attract new collaborations.
To ensure a successful transformation, we took a strategic, data-driven approach. We started with a brand audit, analyzing competitors, audience preferences, and TTR’s existing identity to find areas for improvement. Through user testing, including surveys and A/B testing, we gained insights into what readers expected from an engaging magazine and website. Finally, we implemented a new design strategy that aligned with TTR’s vision.
Fresh Brand Look: We designed a clean, luxurious, and authoritative logo with a bold orange accent to symbolize wealth and ambition.
Website Overhaul: The website was rebuilt for speed, seamless navigation, and a sleek modern look, with optimized ad placements to boost revenue without disrupting the user experience.
Magazine Redesign: After testing five contemporary layouts with 120 users, the preferred design featured a clean, minimalistic layout, inspiring quotes integrated within articles, and a bright accent color for visual appeal.
Content & Media Update: We refined the tone to be more engaging, authoritative, and aligned with current industry trends.
160% increase in engagement across all platforms—users were spending more time on the website and interacting with content. Double the magazine downloads, proving that the new design resonated with the audience. 2x growth in client interest, leading to more collaborations and revenue growth.
“We handed everything over to them, and they made it happen! They kept us updated throughout, and we’re really happy with how everything turned out. Highly recommended!”
Our 4-step process includes projected dates for each stage, ensuring a smooth, hassle-free experience
Want to make sure we’re the perfect fit? We’re happy to talk it through.
